Tangozebra - Zebra Thoughts

Are we [Pre]Rolling?

Tangozebra — 2007-03-16 10:12:43

Adverts on film and television can be lovely things. Appealing to both eyes and ears they transport us to far flung places, quicken the heart, make us laugh out loud or bring a tear to the eye. And all in thirty seconds or so. But lets be honest they're not all that good are they? Some are just taking up space on your screen of choice and if that screen is a television you'll probably have a hand on the remote in a flash. And you might not come back to the progamme the broadcaster sold the adver...

Meditations on First Formats

Tangozebra — 2006-11-16 12:50:56

Meditations on First Formats

A confession: I came up with the name ‘Toast’ for the polite loading popup ad format launched by Tangozebra back in 2000. You may even remember the campaign; designed by the creative wizards at Glue, it featured lots of little mouths that said things when you rolled over them. Yes, it was interactive and everything. This was back when a ‘media first’ usually meant something tangible and as then, thanks go to Starcom and their advertiser One2One (rememb...

Emerging Channels and Fear of Technology

Tangozebra — 2006-10-25 12:09:26

It has taken a little time for us as an industry to realise that we don’t need to fear technology. The last ten years have bumped us all into a variety of technical conundrums and we’ve sort of coped; but it’s fair to say that the best bit is yet to come and this time, a large part of the control will be with the end users.

Read anything about interactive marketing today and you will see a lot of focus on the changing behaviour of the end user and how they are becoming the new breed...

Future-proof what you create today

Tangozebra — 2006-09-12 09:56:31

A few months ago, I found myself in the middle of a small town somewhere near Lincoln, stuck in traffic and trying to get back to London, when I had an odd thought. Well, that bit isn’t unusual as those of you who know me will contest, but this was an odd, odd thought. I started to think about the houses on each side of Traffic Jam Street, and how these houses were probably wired to the web in some way or other, as were most of the houses in the UK; and that meant that we had probably served a...

Web 2.0

Tangozebra — 2006-08-16 10:30:52

The web is a confusing place – all those acronyms, all those technologies, all those things you have to choose between. XHTML or just HTML? PHP or Java or .Net? Should I build a RIA, and if so should I use AJAX or Flash? With new products appearing so frequently it's no wonder even hardened tech heads can find it difficult to keep up.

And then, a couple of years ago, a new phrase appeared: “Web 2.0”. By the end of 2005 it was buzzing around the web, with most of the discussion focus...